Covid fatigue – it’s that feeling of not feeling motivated and wondering what to do with your business.
After ten months of a global pandemic that has seen the way we all live and do business change dramatically, it’s ok to be feeling a bit tired and wondering where to go next. If you are an entrepreneur or business owner, I hope these top tips will help you re-focus, feel motivated and fall in love with your brand again.
Reset your goals
It’s time to get specific. Think about where you’d like to be in a few months – imagine it’s summer and things are hopefully looking a lot brighter. Where would you like your business to be? Maybe you want to set up a shop to sell online. Maybe you’d like to hit 10k followers on Instagram so you can get that converted ‘Swipe Up’ feature. Maybe you’d like an article on your business featured in the local or national press. Then think, what can I do now to start that journey? Set goals that are tangible, achievable and mean something to you, that you can clearly tick off as you go. So, what’s your goal?
Focus on five
This is something I use to try and re-focus my to do list. As a business owner, you always have a list of things to do. If you are finding the list just grows and grows and gets overwhelming, then here’s a top tip to make your to do list more manageable.
First, choose the most pressing tasks of the day, then add in any moderate priority ones, then low priority ones. But ONLY put five tasks on your list. So, for example, one day your list might have five high priority tasks, the next might have a mixture across the board. Then order them in terms of largest to smallest task. Get the biggest most pressing task out of the way first and you will instantly feel a weight lift. If this sound like a lot of work, please don’t worry – it really isn’t. It just looks like it written down (*Oh the irony!!) Tick off your tasks as you go and take breaks every hour if you can.
Productivity Consultant Brian Tracey described a great way to think of sorting your tasks out in his Eat That Frog method (here’s a link.) The idea is that if your job is to eat a frog (*do a large task,) then its best to eat it early in the morning.
Build a routine
Routine helps keep focus, as does taking regular breaks. Working from home means people who normally had to be in the office, can now work more flexibly, so give yourself permission to create a ‘new normal’ routine. Especially if you are trying to work from home, while running and business and home-schooling. (*Parents I take my hat off to you.) If this means working for four hours and then coming back to it once the kids are in bed – do it. A productive day looks different to everyone, so explore what works for you.
Discover your audience and be there for them
Now is a great time to reconnect to your audience and think about, who are they? What do they need right now? Where are they looking for you? How can you help them? I wrote a blog about how to help you refine you your audience are, here’s the link.
Once you know who they are and where they are, you can think about how they will connect to your business. Here’s another blog I wrote on this.
Customers are still out there. They still need to hear from you. There has never been a better time to be authentic and honest. Tell them what you are doing to be Covid safe and explain how you can help them. I hear the term ‘add value’ a lot on social media – ‘Add value to your clients feed.’ But what does that mean? Well for me, that means help your clients and provide solutions to their problems. It also means creating good content that they care about and not simply creating adverts. So think about what possible problems your clients could be facing right now and how you can provide the solution!
What’s the story?
The good news is that you and your business are unique -you are your superpower! There may be other businesses out there like yours, they may even sell the same product or service, but they are NOT you. You are what makes your brand different. So, think about your story, and how you want the brand to represent you. Think about how you would tell your businesses’ story to a friend – for example, I would say: I help businesses grow by telling their incredible stories to the world. I wouldn’t say: I do PR and marketing. It’s important to explain how you help with your product or service, how do you make the world better and what problems do you solve? Every business has a unique selling point, so what’s yours?
My next blog will look at your elevator pitch – what is it, how to create in and what to leave out!
Hi, I’m Catherine, I help business shout about their successes and tell their unique stories to the world. As a former journalist I know the stories journalists want to hear about. I can help you with campaigns to raise your business profile, grow your audience and increase sales. Contact me to find out how I can help you: email@example.com